Engagement rates between 2-3% are average, 4-6% are excellent, and anything in the teens is considered viral. Influencers with great engagement can charge more. Engagement ratesĪ seasoned influencer will provide engagement rates for everyday traffic and sponsored posts. The more work it takes to create the content, the higher the cost. A product review is cheaper than an e-book.

A Pinterest image is cheaper than a video. Type of contentĭifferent types of content require different time commitments. While her pay scale is certainly on the high end, it does show a direct correlation between compensation and audience size. Kim Kardashian, for example, who has 306M followers on Instagram, charges $300,000-$500,000 for one endorsement. What’s behind the varying payments? There are a handful of factors that can drive costs up, such as: Audience sizeĪs you might suspect, influencers with mega audiences often charge more. Influencers expect to get paid, not just for the time it takes to create content but to introduce it to a curated audience authentically. While you might get lucky and find an influencer or two willing to do this, it’s not common practice. Most influencers aren’t willing to swap posts for products.

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